Monday, May 17, 2010

Jelly Bean Sports Releases The Jelly Bean Way

Truly understanding the magic of Jelly Bean Sports has been difficult to do before now. As the start-up company, established in late 2007, enters what it describes as an expansion phase, it has invested money into making its magic easier for everyone to understand.

The video, produced and edited by up-and-coming filmmaker Kevin Driscoll, uses music, fun graphics, and action packed footage to capture the different services Jelly Bean Sports provides.

Over 10 hours of Jelly Bean Sports' class, birthday party and preschool enrichment program footage and testimonials was shot to make the video. Narration was done by Kristina Kayden, the company's Chief Fun Officer. "I thought everything came together nicely," said Jelly Bean Sports' President, Brad Kayden. "Kevin really did a great job of getting out there and capturing the action and the faces of the children and their families," said Kayden.

The magic Jelly Bean Sports was looking to capture is its use of sports as a medium to build stronger bonds between parent and child, teaching them to speak the same language, celebrate children's small wins together, and enjoy the fun of shared learning experiences. "The editing and use of special effects really captured our magic and how we are revolutionizing tot-sports," said Kayden.

The video will soon be available on the company's website at www.jellybeansports.com.

Kayden said the video is live on You Tube.

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® All Rights Reserved 2007-2010 for Brad Kayden Use of Content Requires Permission