Report: Social Marketing Campaigns and Children's Media Use

In this report, Douglas Evans points out that not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to promote healthful behaviors (e.g. active lifestyle and anti-smoking messages) to counter some of the negative effects of conventional media marketing to children and adolescents.
http://futureofchildren.org/futureofchildren/publications/docs/18_01_08.pdf